A website redesign in short.
A redesign improves design, structure and speed while protecting what already works, including your search visibility.
- WHO IT IS FOR
- Sites that look dated, load slowly, confuse visitors or no longer reflect the business.
- WHAT IS INCLUDED
- An audit, UX and design, content, URL mapping and redirects, and launch checks.
- BEFORE YOU CHOOSE
- Redirect and content decisions decide whether search visibility survives. Google recommends mapping old URLs to new ones and using permanent redirects.
Signs your website is holding you back.
A redesign is worth it when the site is costing you enquiries, time or credibility — not just because it looks old.
It’s hard to update
Simple changes need a developer, or break the layout.
It’s slow on mobile
Visitors wait, and many leave before the page loads.
It doesn’t reflect the business
Services, positioning or brand have moved on.
Enquiries have dropped
Traffic arrives but doesn’t turn into contact.
It’s built on outdated tech
Old themes, page builders or plugins that can’t be updated safely.
Search visibility is slipping
Technical issues and thin content hold rankings back.
Audit first. Redesign second.
Every redesign starts by measuring what the current site already does well. That decides what we keep, what we improve and what we replace.
Pages that rank, content that converts, integrations that work, URLs with links pointing to them.
Navigation, structure, mobile layout, page speed, calls to action and forms.
Outdated themes, heavy page builders, insecure plugins and dead-end pages.
A redesign process that protects what matters.
The audit and URL map come before any design, so nothing valuable is lost along the way.
-
01
Audit
Content, rankings, analytics, conversions and technical health.
OUTPUTKeep / improve / replace list -
02
Plan
New structure, URL map and redirect plan.
OUTPUTSitemap & URL map -
03
Design
UX and interface built on what the audit found.
OUTPUTApproved designs -
04
Build & migrate
Develop, move content and set up redirects.
OUTPUTStaging site -
05
Launch
Redirects live, tracking checked, search consoles updated.
OUTPUTLive site -
06
Monitor
Rankings, 404s, speed and enquiries watched closely.
OUTPUTPost-launch report
Relaunch without losing search visibility.
The biggest redesign risk is invisible: broken URLs, lost metadata and missing redirects. We plan the migration before design starts.
A better site, with the foundations intact.
Clearer structure
Navigation and pages organised around what visitors need.
Faster pages
Lighter code and optimised media, especially on mobile.
Easier editing
A CMS your team can update confidently.
Protected SEO
Rankings and links carried over through redirects.
Questions,
answered.
Rankings, content, platforms and timelines when redesigning a website.