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DIGITAL MARKETING

Campaigns that land on a website ready to convert.

Search ads, social campaigns and email — connected to landing pages, tracking and a website built to turn visits into enquiries and sales.

campaign · service enquiries
WEBSITE-CONNECTED MARKETING
Search ads · service keywordsLIVE
Landing page · matched to adLIVE
Conversion trackingVERIFIED
Retargeting audienceBUILDING
Email follow-up sequenceDRAFT
Monthly reviewSCHEDULED
CHANNELS
SearchLIVE
SocialLIVE
EmailSETUP
LANDING PAGE
Message matched to each campaign.
TRACKING
Enquiries attributed
VERIFIED
REVIEW
SpendTRACKED
LeadsTRACKED
✓Enquiry from search ad · tracked to campaign
THE SHORT ANSWER

Digital marketing in short.

Digital marketing here means search, social and email campaigns connected to landing pages and tracking, so visits turn into enquiries.

WHO IT IS FOR
Businesses that want campaigns tied to a website built to convert.
WHAT IS INCLUDED
Campaign planning, landing pages, conversion tracking and reporting.
BEFORE YOU CHOOSE
Set up tracking and the landing page before spending on advertising. Results depend on market and budget and cannot be promised.
OUR APPROACH

Marketing starts where the click lands.

Most campaigns lose results after the click: slow pages, mismatched messages, broken tracking. We start with the website.

Landing page
TYPICAL CAMPAIGN
Homepage or generic service page.
WEBSITE-CONNECTED CAMPAIGN
A page that matches the ad’s promise.
Tracking
TYPICAL CAMPAIGN
Clicks reported, enquiries guessed.
WEBSITE-CONNECTED CAMPAIGN
Enquiries and sales attributed to each campaign.
Speed
TYPICAL CAMPAIGN
Whatever the site already is.
WEBSITE-CONNECTED CAMPAIGN
Pages optimised for mobile visitors.
Follow-up
TYPICAL CAMPAIGN
Leads left in an inbox.
WEBSITE-CONNECTED CAMPAIGN
Email and CRM follow-up connected.
CHANNELS

The right channel for the goal.

INTENT

Search ads

Reach people already searching for what you offer.

REACH

Social ads

Build awareness and retarget people who visited.

RETENTION

Email marketing

Follow up with leads and past customers.

CONVERSION

Landing pages

Focused pages that turn campaign traffic into action.

MEASUREMENT

Tracking & analytics

Know which spend produces enquiries.

MEASUREMENT

Know what each campaign delivers.

We report on what matters to the business, not just impressions and clicks.

Enquiries & sales

Leads and orders attributed to campaigns.

Cost per enquiry

What each lead actually costs.

Landing page conversion

How well pages turn visits into action.

Next actions

What we’ll change next month, and why.

PROCESS

Tracking first. Campaigns second.

Measurement goes in before spend begins, so every month’s decisions are based on real results.

  1. 01

    Goals

    Agree what a good lead or sale looks like.

    OUTPUTGoals & KPIs
  2. 02

    Tracking

    Set up analytics and conversion tracking first.

    OUTPUTMeasurement plan
  3. 03

    Pages

    Build or improve landing pages.

    OUTPUTLanding pages
  4. 04

    Launch

    Start campaigns on the right channels.

    OUTPUTLive campaigns
  5. 05

    Optimise

    Review results and adjust monthly.

    OUTPUTMonthly report
FAQ

Questions,
answered.

Channels, ad spend, lead guarantees and how marketing connects with SEO.

Something else on your mind?
Ask the team directly.
→

Search ads, social media ads and email marketing, chosen by where your customers are and what you want to achieve.

Talk to us →

Make your marketing budget count.

Tell us what you’re promoting and where. We’ll show you how the website and campaigns should work together.

WHAT HAPPENS NEXT
  • STEP 01
    Goals
    What a good result looks like.
  • STEP 02
    Readiness check
    Pages and tracking.
  • STEP 03
    Campaign plan
    Channels and approach.